This vivacious beauty, who passed away last year (2010) in June, hailed from Mauritius and came to be a known name in the fashion world after she won the Miss Mauritius in 1993 and represented her country in the Miss World same year. She was one of the contemporaries of supermodels such as Ujjwala Raut, Nethra Raghuraman, Carol Gracias, Mehr Jessia, Jesse Randhawa etc.
Viveka Babajee maintained a low profile tending to stick to her business and so not much is known about her personal life. But we do know that she had a fruitful career as a model including the runway, several music videos and print campaigns out of which the most popular one remains the Kamasutra ad. She also appeared in a B-grade movie Yeh Kaisi Mohabbat. She, however, realised that fashion is something she was good at and chose to stick to it. Later she diversified, trying her luck as a fashion choreographer and an event manager. She was the Director/Proprietor for Vibgyor Entertainment till the time of her death.
In her spare time she loved to pamper herself in MNG, Soul to Soul and Tres Mode. But she didn’t let the labels decide her choices and remained an avid flea market shopper. According to her, flea markets were a “treasure trove”. Viveka always said that she was not guided by the ever shifting fashion trends, her style being the evergreen classic.
Viveka was in the news a few years ago for dating Rohit Jugraj who, many reports claimed, was already married. Towards the very end of her life, she decided to steer clear of controversies and make her profession the driving force of her life.
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